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2021.12

Guangzhou Design Week 2021

Author:管理员 Views:

Guangzhou Design Week 2021


On December 12, 2021, the four-day Guangzhou Design Week officially came to an end.

Guangzhou Design Week has come to a perfect conclusion, with Rive Gauche curating with "obsession" as the core, releasing a new image concept film, using the belief of "truth" and "correctness" to meet many people who share the same ideals with Xiwu.




What is obsession?


It is to slow down, to think about the times, and it is also the simplest insistence on horizontal and vertical. Xiwu has always believed that a good product knows how to empathize with the scene, and no matter what type of product, it will eventually return to the person and the scene itself. In the exhibition area, Rive Gauche explores the life and home furnishing of Eastern philosophy through four series: "Original Intention", "Balance", "True Color" and "Definition", and writes a "prologue" full of imagination for the audience.


Let the product "disappear", the user is the protagonist of life


Walking into the Xiwu showroom, it is easy for visitors to immerse themselves in the sense of presence it creates. The sense of presence is the emotional belonging and identification between people and places. Xiwu hopes that home design can create a tailor-made and most suitable "life drama" stage for each individual, and find a way of peace and balance between "people, products, and space", between function and emotion.




Xiwu advocates that design is only a means, life is the goal, and let design and products return to life itself, which is about details, about life taste, and about functional considerations. And life itself needs a sense of presence.


Design is not a consumption, on the contrary, it should create value, in the home industry, design is the soul, otherwise the enterprise will be reduced to a porter of materials and labor. In this exhibition hall, Xiwu still follows the theme of "Contemporary · Restraint · Texture · Flexible" design language, different materials in the exquisite process of polishing to present a simple to real texture, the concise shape of the product reveals a calm and introverted personality, high-quality hardware to bring a refreshing sense of experience is to meet the needs of humanized functions.




Xiwu's obsession


The establishment of Xiwu customization originated from a period of "serendipity", and also originated from the persistent pursuit of home decoration design: "At that time, I ran through several home decoration and building materials markets in Nanjing, but I did not find products with satisfactory design and quality. ”


It is precisely because of his own unique insight into the aesthetics of contemporary life that Xiwu has achieved the unique "forbearance" and "restraint". Xiwu adheres to the design concept of "creativity + aesthetics + craftsmanship", abandons the external glitz, does not be paranoid about "shape" and "form", but thinks about the integration of products and scenes, so that the products are hidden in the space, so that the space can empathize with people, so as to immerse themselves in it and feel the natural and real atmosphere.




Mr. Liang, the design and producer of Xiwu, said: "We place more emphasis on the growth and refinement of our brand along the way, and our proposition and persistence will not be different. What we always want to show is that the modern contemporary is closely related to our lives, and all the things we provide are a background role in life, in order to match the existence of our protagonist, which we will always insist on. We don't emphasize style, but we do emphasize the characteristics of local life. ”


Neither unconventional nor trendy, Xiwu has always adhered to his design philosophy. In the impetuous present, maturity is "not sophisticated, true but not perfect." Xiwu has been focusing on serving designers for 18 years, and has been deeply understanding the role of products in the continuous exploration and enlightenment of space design, and has achieved as much flexibility and customization as possible in product research and development. The whole house "customization" service has always been committed to meeting the personalized preferences and needs of each user, rather than being limited by the solidified aesthetics and assembly line standards.



Xiwu's definition of whole-house customization is to "sublimate the sense of life field with home design", products born for the environment are destined to be hidden in space, and spaces born for people are destined to serve people. All the things provided by the brand are just a supporting role in life, in order to match the existence of the protagonist, which is in line with the understanding of things in Eastern philosophy, and is also the original intention of Xiwu's discussion of the concept of modern life in the East.


Headquarters Address:

Building C, No. 22 Hechuang Road, Genghe Town,
Gaoming District, Foshan City

E-mail:

rivegauche2003@126.com

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Technology Co., Ltd. Guangdong ICP Registration No. 19005637